Career

Digital Marketing Executive

Career Details

We seek a skilled Digital Marketing Executive to assist with the planning, execution, and optimisation of our online marketing activities. The promotion of services, products, and brand through digital channels is a complex procedure with great potential that is becoming more and more advantageous for businesses like ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts of digital marketing and how the Internet can be a powerful asset for generating increasing revenue. You will be technologically savvy and creative, with excellent marketing campaign reinforcement ideas.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Linkedin, Twitter etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Measure ROI and KPIs
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

Requirements

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools
  • Perfect knowledge of web analytics tools (e.g. Google Analytics etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

Location: Govt Cyberpark, Kozhikode, Kerala

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