We seek a skilled Digital Marketing Executive to assist with the planning, execution, and optimisation of our online marketing activities. The promotion of services, products, and brand through digital channels is a complex procedure with great potential that is becoming more and more advantageous for businesses like ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts of digital marketing and how the Internet can be a powerful asset for generating increasing revenue. You will be technologically savvy and creative, with excellent marketing campaign reinforcement ideas.
Experience Level : 3-4 Years
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Linkedin, Twitter etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Measure ROI and KPIs
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Familiar  with B2B social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools (e.g. Google Analytics etc.)
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Location: Govt Cyberpark, Kozhikode, Kerala